September 12, 2004

Different types of people

Mom pointed out this interesting NY Times Op Ed by David Brooks, Ruling Class War. Using data from the Center for Responsive Politics, he talks (somewhat tongue in cheek) about political affiliation and profession:

There are two sorts of people in the information-age elite, spreadsheet people and paragraph people. Spreadsheet people work with numbers, wear loafers and support Republicans. Paragraph people work with prose, don't shine their shoes as often as they should and back Democrats.

Among the observations:

For librarians, who must like Faulknerian, sprawling paragraphs, the ratio of Kerry to Bush donations was a whopping 223 to 1. Laura Bush has a lot of work to do in shoring up her base.

Speaking of dividing people up into clusters based on demographics and marketing data, check out this very cool site from Claritas and put in your zip code.

Posted by Emily at September 12, 2004 07:25 AM
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