Brian's in an article on the ClickZ Network today: PointRoll and Others Reach Out to Undecided Political Market
Speaking generally about online video advertising, Brian Reich, director of Boston operations and senior strategic consultant for Mindshare Interactive Campaigns, said that he recommends the format to his clients. Still, he's skeptical that those clients will achieve a significant return on video ads until all technology providers recognize the differences between political and commercial ad objectives. "Selling consumer goods is very different than selling issues," he asserted.Posted by Emily at June 30, 2006 07:50 AM